The Biology and Psychology of Chocolate Craving


ABSTRACT
A parsimonious explanation is that the attractiveness of chocolate reflects its taste and mouth-feel, leading to endorphin release. There is no convincing evidence that there are substances in chocolate that act directly on the brain in a pharmacological manner.
Chocolate is by far the…

Advertisements

2 thoughts on “The Biology and Psychology of Chocolate Craving

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s